Chris & Kelly Chernoff are the founders and owners of North Focus Media, a British Columbia–based video and photography production company focused on delivering meaningful visual storytelling for brands and organizations.
Chris brings over 15 years of experience in professional media production, having worked with leading brands and organizations including Rogers Communications, BC Hydro, Fairmont Hotels & Resorts, and Emirates. Throughout his career, he has collaborated with marketing teams and corporate leaders to create strategic, results-driven visual content that supports recruitment, brand positioning, internal communications, and large-scale campaigns. His approach blends cinematic production quality with a strong understanding of business outcomes.
Kelly began her career in media as the founder of a successful graphic design firm, building brands from the ground up and helping businesses communicate clearly and consistently across platforms. Her background in visual identity, layout, and creative direction brings a refined aesthetic and brand-first perspective to every North Focus Media project.
Together, Chris and Kelly combine strategic thinking, creative leadership, and production expertise to help organizations tell stories that resonate — and deliver measurable impact.
Nicole is process driven with a focus on results and quality. With a stellar 16 years of management experience, customer care is at the core of everything Nicole delivers. “Going above and beyond expectations to ensure you have a positive experience is something I pride myself on”.
With over 20 years of diverse experience across hospitality, small business operations, real estate, and project management, Pam has a passion for, building strong relationships, and delivering impactful results. From managing family-run ventures to leasing retail spaces for global firms, her career is marked by adaptability, collaboration, and a knack for solving complex challenges.
